Roses are red: the history of anonymous Valentine’s cards

Anonymous Valentine’s cards have been part of British romantic tradition for centuries. Long before Valentine’s Day became commercialised, love notes were exchanged quietly and often without a name attached, allowing feelings to be shared freely, without pressure or expectation.

The tradition dates back to medieval Europe, when Valentine’s Day became associated with romance and the early signs of spring. By the 18th and 19th centuries, handwritten Valentine’s cards were widely exchanged in the UK, particularly after the introduction of the Penny Post. Many were sent anonymously, signed simply ‘Your Valentine’, creating a sense of mystery and anticipation.

This anonymity mattered. It allowed admiration to be expressed gently, without demanding a response. A small, thoughtful gesture that spoke for itself.

Today, that idea feels more relevant than ever.

In a world of instant messages and public declarations, there’s something quietly romantic about receiving a handwritten card through the post, especially one sent without expectation. A card chosen with care, words written slowly, and a moment of connection that feels personal rather than performative.

At Bramble & Olive, this slower approach to Valentine’s Day is at the heart of my illustrated cards. Inspired by nature and made to be kept, each design is created to feel timeless rather than fleeting.

For those who want to keep the tradition of anonymity alive, my send direct service allows your Valentine’s card to be posted straight to the recipient, without your details included. A modern way to recreate the quiet romance of anonymous Valentine’s cards - thoughtful, intentional and beautifully simple.

Sometimes, the most meaningful Valentine’s messages are the ones that arrive with no name attached at all.

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